BELLE COEUR LABORATORY CO.,LTD.

The Company's business Philosophy which is adhered to
The origin of Belle Coeur Laboratory
In 1997 there was a problem in Japan relating to cosmetic damage called "women's face melasma". At that time Dr. Masayuki Shibata, current president of our company, who was researching various supplements, considered the problem and reached three conclusions:
Firstly, agents for human skin must be absolutely safe. Secondly, we must provide society with genuine cosmetics for true beauty. We must not conduct business in pursuit of our own interests only.
Those conclusions brought him to name our company "Belle Coeur" or Beautiful Heart in English.

What is women's face melasma?
It is a kind of inflammatory pigmentation which became a famous symptom in Japan, due to the lawsuit known as "the cosmetic pollution trial".
Eighteen women took action against seven major cosmetic companies to claim compensation in 1977.
Contact dermatitis from cosmetics caused blackish-brown pigmentation ... [Details]